Tatsu Ishikawa
Visual IdentityClient: 33Seconds2023

33Seconds is a creative communications agency named after the average time spent on a website — a reminder to capture attention quickly. I designed a new identity featuring a logo that suggests a digital stopwatch paused just under 33 seconds.

From fast-moving campaigns to PR moments that hold focus, their work plays with the pace of attention. I designed four abstract wormhole graphics to reflect this idea — each built from geometric rules, forming a flexible visual language that is used across various visual touchpoints.

The project also included a PowerPoint deck template designed for non-designers, featuring a custom grid and typographic structure, along with supporting assets such as custom illustrations and an anniversary cap.
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