Tatsu Ishikawa
Visual IdentityClient: 33Seconds2024

Visual identity for 33Seconds, a creative communications agency. The name references a study on attention spans. I designed a logo suggesting a rotating timer stopped just under 33 seconds, with the double prime mark representing seconds.

The visual system incorporates four abstract wormhole graphics, each built through incremental reduction of duplicated shapes. The concept explores time distortion: how immersive experiences compress or expand our perception of time passing, mirroring the effect of engaging their creative work. These wormholes form a flexible visual language used across touchpoints.

The project included a PowerPoint template with built-in grids and typographic rules for non-designers to create consistent decks, plus supporting assets including custom illustrations for for their website and an anniversary cap.
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