Tatsu Ishikawa
Visual IdentityClient: 33Seconds2023

Visual identity for 33Seconds, a creative communications agency. The name references a study on attention spans. I designed a logo suggesting a digital stopwatch paused just under 33 seconds.

The visual system centers on four abstract wormhole graphics, each built from geometric rules. The concept explores time distortion: how immersive experiences compress or expand our perception of time passing, mirroring the effect of engaging their creative work. These wormholes form a flexible visual language used across touchpoints.

The project included a PowerPoint template for non-designers with custom grid and typographic structure, plus supporting assets including custom illustrations and an anniversary cap.
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