The name captures the moment when a single patch shifts everything, when intuition and technology interact to create something greater than intention.
I developed the full visual identity for the event, including the logo, posters, imagery, social animations, and merchandise. The direction builds on deep research into the culture surrounding hardware music production and modular synthesis, while bringing a fresh visual perspective to the scene that is still shaping its own visual language.
It’s a concept I hope to bring to life one day.
The wordmark is built from fully bespoke lettering, inspired by speed and motion while keeping it open and welcoming. A set of custom illustrations was also developed to support the identity across wider visual touchpoints, including posters and merchandise.
The main brand colours are based on the surface of the track itself — the terracotta tone, and the darker red echoing the moment sweat drips from the body and darkens the track.
From fast-moving campaigns to PR moments that hold focus, their work plays with the pace of attention. I designed four abstract wormhole graphics to reflect this idea — each built from geometric rules, forming a flexible visual language that is used across various visual touchpoints.
The project also included a PowerPoint deck template designed for non-designers, featuring a custom grid and typographic structure, along with supporting assets such as custom illustrations and an anniversary cap.