The wordmark is built from fully bespoke lettering, inspired by speed and motion while keeping it open and welcoming. A set of custom illustrations was also developed to support the identity across wider visual touchpoints, including posters and merchandise.
The main brand colours are based on the surface of the track itself — the terracotta tone, and the darker red echoing the moment sweat drips from the body and darkens the track.
From fast-moving campaigns to PR moments that hold focus, their work plays with the pace of attention. I designed four abstract wormhole graphics to reflect this idea — each built from geometric rules, forming a flexible visual language that is used across various visual touchpoints.
The project also included a PowerPoint deck template designed for non-designers, featuring a custom grid and typographic structure, along with supporting assets such as custom illustrations and an anniversary cap.